Workshop on Determining the Public Relations Campaign Strategy
A workshop on determining the public relations campaign strategy for the EARN Project — an initiative of the Department of Youth Development under the Ministry of Youth and Sports — was held on 16 October 2024 at the Department of Youth Development office in Motijheel, Dhaka. Titled 'Inception Report Workshop on the Preparation of the Communication Strategy Paper for the EARN Project', the workshop was inaugurated by Director General (Grade-1) of the Department of Youth Development, Dr. Gazi Md. Saifuzzaman. Under the EARN Project, 900,000 NEET youth and young women across the country — those not in education, employment, or training — will be trained and developed into self-employed individuals.
The workshop was attended by representatives from the Department of Youth Development, the World Bank, various government and non-government organizations, communication strategy consultancy firms Spellbound Communications Limited and Policy Exchange of Bangladesh, and representatives from various media organizations.
In his address as Chief Guest, Director General (Grade-1) of the Department of Youth Development, Dr. Gazi Md. Saifuzzaman, stated: "Collective efforts are essential in the greater interest of the country. Your expertise, insights, and recommendations will be invaluable in formulating and implementing effective plans for the EARN Project."
The Special Guest at the workshop was World Bank Economist Ms. Lin Hu, PhD.
The workshop featured discussions on the public relations and communication strategy for the EARN Project. Participants divided into groups to discuss and share experiences on youth policy support, media and communication, gender and cultural context, and administrative context. The groups subsequently consolidated their findings through discussion and deliberation, collectively determining the framework for the project's public relations and communication strategy. The workshop also produced guidance on outreach to NEET youth, bringing them into the training framework, and the public awareness and campaign activities needed to positively engage other segments of society with the project.
The workshop noted that approximately 10.6% of youth aged 15 to 29 in Bangladesh are not engaged in education, training, or economic activities. It is to provide training, employment, and enterprise support to these youth — particularly women — that the EARN Project has been launched through a partnership between the Department of Youth Development and the World Bank. Under the project, 900,000 NEET youth and young women will be trained across 250 upazilas in 64 districts nationwide. The project aims to develop Bangladesh's youth into skilled, capable, and employment-ready individuals, accelerating both their personal economic development and the country's overall progress. The project's preliminary activities are now complete, and the implementation of training programs is currently underway.